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NIFT MFM in Fashion Management: Curriculum, Specializations, Career Opportunities
The Master of Fashion Management (MFM) program at NIFT is designed to create industry-ready professionals in fashion marketing, retail, and global business. With a blend of theoretical knowledge and hands-on training, students gain skills to excel in merchandising, entrepreneurship, and luxury brand management.

Why Choose MFM Fashion Management?
NIFT’s MFM program is a powerhouse for aspiring fashion business leaders. Here’s what makes it stand out:
Industry-Ready Curriculum: Covers marketing, merchandising, retail operations, and international trade.
Tech-Driven Learning: Focuses on IT applications, analytics, and sustainable fashion practices.
Strong Industry Links: Regular workshops, internships, and live projects with top fashion brands.
Key Focus Areas
The program is structured to build expertise in core domains:
1. Core Subjects (Foundation Building)
Semester 1: Management basics, marketing principles, and merchandising fundamentals.
Advanced Semesters: Supply chain management, luxury branding, consumer behavior, and big data analytics.
2. Deepening Specializations (DS)
Students can specialize in one of three high-demand fields:
Marketing & Retailing
Focus: Omni-channel retail, e-commerce, customer experience.
Career Paths: Retail buyer, brand manager, social media marketer.
Entrepreneurship
Focus: Business planning, feasibility studies, startup strategies.
Career Paths: Fashion entrepreneur, consultant, NGO/cluster manager.
International Business
Focus: Global trade, EXIM documentation, export marketing.
Career Paths: Sourcing manager, global business developer, compliance officer.
Career Opportunities After MFM
Graduates unlock diverse roles in the fashion industry, such as:
✅ Retail Sector: Store manager, visual merchandiser, luxury brand executive.
✅ Global Business: Export merchandiser, logistics specialist, sourcing head.
✅ Entrepreneurship: Startup founder, business consultant, rural marketer.
Why NIFT’s MFM Stands Out?
Live Projects & Internships: Real-world exposure with top brands.
Expert Faculty: Learn from industry veterans and academic leaders.
Trend-Driven Learning: Courses on sustainability, AI in fashion, and digital marketing.
Final Thoughts
If you’re passionate about the business side of fashion, MFM Fashion Management at NIFT is your launchpad. With a mix of theory, specialization tracks, and industry experience, this program prepares you to lead in retail, global trade, or even your own venture.
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